Author Index

A

  • Abdolvand, MohammadAli The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
  • Abdolvand, Neda Designing an interpretive structural model to shape the online compulsive and impulsive buying behavior of the consumer [Volume 10, Issue 3, 2023, Pages 71-106]
  • Adineh Far, Amir Reza Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
  • Ahmadi, Ahmad Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Ahmadi Chehreh Bargh, Siyavash 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Aligholi, Mansoureh Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company) [Volume 10, Issue 2, 2023, Pages 1-20]
  • Alimirzaei, Hadi From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
  • Alinezhad, Maryam The Indices Affecting The Consumers Attitude In The Luxury Car Market By Theme Analysis Method [Volume 10, Issue 1, 2023, Pages 51-71]
  • Ansari, َAzarnoush Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Asgarnezhad Nouri, Bagher The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]

B

  • Bashir Khodaparasti, Ramin Investigating the role of media exposure and corporate social responsibility on customer perception with the moderating role of reputation risk (Case study: Customers of Urum Ada's products) [Volume 10, Issue 1, 2023, Pages 72-90]
  • Behboodi, Omid From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
  • Beigi, Jamal Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]

D

  • Dehdashti Shahrokh, Zohreh Develop a model for consumer support of the website based on perceived richness and interactivity: with the theme analysis approach [Volume 10, Issue 1, 2023, Pages 26-50]
  • Dickson, Geoff Identifying and prioritizing indicators of sports customers' delight: with emphasis on Iranian professional athletes [Volume 10, Issue 2, 2023, Pages 90-112]
  • Dirin, Narges The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]
  • Doroudi, Homa Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Doroudi, Homa Designing the pattern of optimal combination of goods in chain stores with the focus on increasing the productivity of the company and improving the customer experience (case study: Refah chain stores) [Volume 10, Issue 4, 2024, Pages 1-26]

F

  • Fadaei, Mehdi Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Fani, Majid The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]
  • Faraji, Parisa The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
  • Forouzan, Majid Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]

G

  • Ghafourian shagerdi, Amir From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]

H

  • Haghighinasab, Manijeh Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
  • Hajalian, Mahnaz Designing an interpretive structural model to shape the online compulsive and impulsive buying behavior of the consumer [Volume 10, Issue 3, 2023, Pages 71-106]
  • Hajialiakbari, Firouze Designing the pattern of optimal combination of goods in chain stores with the focus on increasing the productivity of the company and improving the customer experience (case study: Refah chain stores) [Volume 10, Issue 4, 2024, Pages 1-26]
  • Hakimifar, Nazanin Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
  • Hamidzadeh Arbabi, Alireza Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Heidaryan, Ardeshir The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
  • Heidarzadeh, Kambiz The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
  • Homayounfar, Mahdi Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Hosseini, yousef Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
  • Hossein Zadeh Ahangar, Amir A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2024, Pages 68-93]

J

  • Jabarzadeh, Younis The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
  • Jalalian, Saeed The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]
  • Jamshidi, darioush Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2024, Pages 160-179]
  • Jamshidinavid, Babak Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]

K

  • Kazeminia, Azadeh Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2024, Pages 27-49]
  • Kheirollahi, Farshid Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]

L

  • Lotfizadeh, Fereshteh Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]

M

  • Mahmoodi, Edris Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
  • Maleki, Mohammad Hasan Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
  • Mehrabi, Ali Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
  • Meshbaki Esfahani, Asghr Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2024, Pages 136-159]
  • Meymandi, Fatemeh Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Mohsen, Afshin Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2024, Pages 160-179]
  • Mojoodi, Amin The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]

N

  • Nourbakhsh, Kamran Designing a two-dimensional model of e-banking customer loyalty [Volume 10, Issue 2, 2023, Pages 113-137]

P

  • Pishevarzad, Omid Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]

R

  • Rajabi, Mozhgan The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
  • Ramooz, Najme Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
  • Ranjbar Areshtanab, Zahra The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
  • Rasoli, Vali Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Rasooliazad, Morad Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
  • Rezay, Nader Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Rostami, Mohammad Reza Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]

S

  • Sadighian, Narges Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Sanjari Nader, Behzad The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
  • Sanoubar, Naser The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
  • Seifollahi, Naser Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Shafiee Roodposhti, Maysam Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Soufi, Mansour Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]

T

  • Taheri Kia, Fariz 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Torabi, MohammadAmin The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]

V

  • Vazifedoost, Hossein The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]

Y

  • Younesi, Mohammad 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]

Z

  • Zahedipour, Mohammad Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2024, Pages 136-159]