A
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Abdolvand, MohammadAli
The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
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Abdolvand, Neda
Designing an interpretive structural model to shape the online compulsive and impulsive buying behavior of the consumer [Volume 10, Issue 3, 2023, Pages 71-106]
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Adineh Far, Amir Reza
Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
-
Ahmadi, Ahmad
Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
-
Ahmadi Chehreh Bargh, Siyavash
2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
-
Aligholi, Mansoureh
Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company) [Volume 10, Issue 2, 2023, Pages 1-20]
-
Alimirzaei, Hadi
From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
-
Alinezhad, Maryam
The Indices Affecting The Consumers Attitude In The Luxury Car Market By Theme Analysis Method [Volume 10, Issue 1, 2023, Pages 51-71]
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Ansari, َAzarnoush
Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
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Asgarnezhad Nouri, Bagher
The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]
B
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Bashir Khodaparasti, Ramin
Investigating the role of media exposure and corporate social responsibility on customer perception with the moderating role of reputation risk (Case study: Customers of Urum Ada's products) [Volume 10, Issue 1, 2023, Pages 72-90]
-
Behboodi, Omid
From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
-
Beigi, Jamal
Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
D
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Dehdashti Shahrokh, Zohreh
Develop a model for consumer support of the website based on perceived richness and interactivity: with the theme analysis approach [Volume 10, Issue 1, 2023, Pages 26-50]
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Dickson, Geoff
Identifying and prioritizing indicators of sports customers' delight: with emphasis on Iranian professional athletes [Volume 10, Issue 2, 2023, Pages 90-112]
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Dirin, Narges
The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]
-
Doroudi, Homa
Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
-
Doroudi, Homa
Designing the pattern of optimal combination of goods in chain stores with the focus on increasing the productivity of the company and improving the customer experience (case study: Refah chain stores) [Volume 10, Issue 4, 2024, Pages 1-26]
F
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Fadaei, Mehdi
Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
-
Fani, Majid
The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]
-
Faraji, Parisa
The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
-
Forouzan, Majid
Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
G
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Ghafourian shagerdi, Amir
From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
H
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Haghighinasab, Manijeh
Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
-
Hajalian, Mahnaz
Designing an interpretive structural model to shape the online compulsive and impulsive buying behavior of the consumer [Volume 10, Issue 3, 2023, Pages 71-106]
-
Hajialiakbari, Firouze
Designing the pattern of optimal combination of goods in chain stores with the focus on increasing the productivity of the company and improving the customer experience (case study: Refah chain stores) [Volume 10, Issue 4, 2024, Pages 1-26]
-
Hakimifar, Nazanin
Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
-
Hamidzadeh Arbabi, Alireza
Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
-
Heidaryan, Ardeshir
The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
-
Heidarzadeh, Kambiz
The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
-
Homayounfar, Mahdi
Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
-
Hosseini, yousef
Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
-
Hossein Zadeh Ahangar, Amir
A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2024, Pages 68-93]
J
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Jabarzadeh, Younis
The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
-
Jalalian, Saeed
The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]
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Jamshidi, darioush
Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2024, Pages 160-179]
-
Jamshidinavid, Babak
Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
K
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Kazeminia, Azadeh
Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2024, Pages 27-49]
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Kheirollahi, Farshid
Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
L
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Lotfizadeh, Fereshteh
Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
M
-
Mahmoodi, Edris
Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
-
Maleki, Mohammad Hasan
Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
-
Mehrabi, Ali
Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
-
Meshbaki Esfahani, Asghr
Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2024, Pages 136-159]
-
Meymandi, Fatemeh
Survey of Iranian tourists' willingness for domestic travel
during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
-
Mohsen, Afshin
Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2024, Pages 160-179]
-
Mojoodi, Amin
The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]
N
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Nourbakhsh, Kamran
Designing a two-dimensional model of e-banking customer loyalty [Volume 10, Issue 2, 2023, Pages 113-137]
P
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Pishevarzad, Omid
Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
R
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Rajabi, Mozhgan
The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
-
Ramooz, Najme
Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
-
Ranjbar Areshtanab, Zahra
The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
-
Rasoli, Vali
Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
-
Rasooliazad, Morad
Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
-
Rezay, Nader
Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
-
Rostami, Mohammad Reza
Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
S
-
Sadighian, Narges
Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
-
Sanjari Nader, Behzad
The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
-
Sanoubar, Naser
The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
-
Seifollahi, Naser
Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
-
Shafiee Roodposhti, Maysam
Survey of Iranian tourists' willingness for domestic travel
during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
-
Soufi, Mansour
Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
T
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Taheri Kia, Fariz
2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
-
Torabi, MohammadAmin
The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]
V
-
Vazifedoost, Hossein
The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]
Y
-
Younesi, Mohammad
2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
Z
-
Zahedipour, Mohammad
Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2024, Pages 136-159]
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